 |
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| >
Socio demographics |
| >
Economy |
| > Purchasing
channels |
|
 |
| > Overview |
| > Breakdowns by category |
| > Turnover |
| > Attitude
towards MR |
| > BMRA Company listing |
|
 |
| >
Publishers of Research |
| >
Main trade associations |
| >
Libraries |
| >
Links |
|
 |
| > Data
collection methods |
| >
Market testing systems |
| >
Mapping techniques |
| >
Sampling techniques |
| >
Scaling techniques |
| >
Other analysis techniques |
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 |
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|
 |
| >
Market research publications |
|
 |
|
|
 |
| > How to write
a research brief |
| > How to select
a research agency |
| > Useful tools
to find an agency |
| > BMRA Company listing |
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INTRODUCTORY
TEXT
Welcome to the BMRA Researcher's Toolkit 2003. The toolkit
is designed to be THE point of reference to assist researchers
by providing an array of statistics, information and opinions
on a wide range of relevant subjects.
The toolkit is easy to use - simply click on the categories
on the left-hand side of the screen and choose which sub-category
is most relevant for the information you require. Please
note that although the CD-ROM is an off-line service,
accessing some of the content of the toolkit will require
a link to the Internet.
DISCLAIMER: Please note that this is CD provides generic
information only. It does not constitute advice for any
individual market researcher and should not be construed
as such. The BMRA will not be held liable for losses,
financial or otherwise, by a user relying on the information
given
This CD includes links to third party sites. These linked
sites are not under the control of the BMRA and therefore,
the BMRA is not responsible for the content of any such
site or any link contained in such a site. The inclusion
of any linked site does not imply endorsement by the BMRA. |
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The
type of content included in the researchers toolkit is
indicated by the following icons:
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External website (requires internet connection) |
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HTML Document |
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Microsoft Word document file |
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Microsoft PowerPoint presentation file |
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Microsoft Excel spreadsheet file |
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Adobe PDF files (requires Adobe
Acrobat Reader ) |
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Self-executing files; Compressed files (may require
utility such as WinZip ) |
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